Marketing materials

Advertising marketing is often focused on advertisements, brochures or websites. The brand or product’s image should also be applied to the instructions for use.

The very long experience a customer may have with a product or brand justifies a quality approach on its own. Over time, the instructions for use remains relevant and the image it gives of the company is significant.

On the other hand, marketing and advertising media don’t deal with technical aspects. This is what makes manuals specials.

A splendid rendering, a quality animation and effective written texts are the added value that technical communication brings to marketing.

Visual communication is the most direct way to reach customers.

The message must be up to the challenge or may disappoint. When selling a product to the general public, only certain very obvious characteristics are retained. A screen’s diagonal, a superior image or sound quality.

When marketing an innovative, ground-breaking product or one designed for a “niche” market with very specific features, you have to go one step further:
The number of axes, embedded tools, and longevity between two maintenance operations become essential purchasing criteria.

The technical writer knows your product and starts working on the project at the same time, sometimes before the marketing department’s communicators.

He can respond to specific requests and provide high quality illustrations and videos by assisting design professionals.