Nous sommes tous sensibles aux images. Une très belle voiture, une montre magnifique attisent notre intérêt. Il en va de même avec des produits plus techniques. Qui se serait douté qu’un ordinateur siglé d’une pomme deviendrait un objet design ?
Instruction manual equals long-term marketing
Advertising marketing is often focused on advertisements, brochures or websites. The brand or product’s image should also be applied to the instructions for use.
The very long experience a customer may have with a product or brand justifies a quality approach on its own. Over time, the instructions for use remains relevant and the image it gives of the company is significant.
On the other hand, marketing and advertising media don’t deal with technical aspects. This is what makes manuals specials.
A splendid rendering, a quality animation and effective written texts are the added value that technical communication brings to marketing.
Visual communication
Visual communication is the most direct way to reach customers.
The message must be up to the challenge or may disappoint. When selling a product to the general public, only certain very obvious characteristics are retained. A screen’s diagonal, a superior image or sound quality.
When marketing an innovative, ground-breaking product or one designed for a “niche” market with very specific features, you have to go one step further:
The number of axes, embedded tools, and longevity between two maintenance operations become essential purchasing criteria.
The technical writer knows your product and starts working on the project at the same time, sometimes before the marketing department’s communicators.
He can respond to specific requests and provide high quality illustrations and videos by assisting design professionals.
- Communiquer par l’image
- Apporter des réponses pour convaincre
Votre client est intéressé, vous avez capté son attention. Il faut le convaincre. Les fonctionnalités clés et quelques détails techniques ciblés sont apportés.
- Après la vente, le produit vit avec client
Le mode d’emploi et le manuel de service accompagnent le client à chaque étape clé de la vie du produit. Lors de sa mise en service, puis lorsqu’il faut le maintenir et commander consommable et pièces de rechange. L’image que ces manuels transmettent est essentielle.
Follow the trends, stay up to date
When we were looking for information a few years ago, we would go to the library or contact the manufacturer to receive a copy of the manual. Nowadays, our first reflex is to consult a search engine, often from our smartphone.
We are all looking for the simplest and most immediate way to get information.
If we don’t get it, it too often leads to risky attempts of resolution. Turn off the power, install an update or re-initialise any configuration.
In order to provide the best possible experience for users and to build customer loyalty, we have to follow our natural evolution. A paper or PDF user manual that is integrated into a website in the form of FAQs or tutorials is a logical investment. It is more than likely that integrating this same information into an augmented reality tool will become one too in the very near future.
LA COMMUNICATION TECHNIQUE
Nous concevons, rédigeons, illustrons et animons vos notices, fiches techniques, manuels & support marketing .
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2400 Le Locle
t. +41 32 931 07 44
info@karbonic.net
KARBONICLE MONT-SUR-LAUSANNE
1052 Le Mont-sur-Lausanne
t. +41 21 552 66 33
info@karbonic.net