Isolated applications of augmented reality have existed for decades, but it is only recently that the technologies needed to unleash its potential have become available. Augmented reality superimposes images or animations on the real world. Today, most Augmented Reality applications are delivered via mobile devices (we developed an application for cardboard in 2017), but increasingly, delivery will be via increasingly powerful handheld devices.

Note : Cardboard, a lightweight device supporting a smartphone. Smartphones, although powerful, do not have sufficient positioning systems for a smooth experience with large volumes of data.

Although many people are familiar with simple Augmented Reality entertainment applications, such as Pokémon Go, Augmented Reality can and will be applied much more consistently in consumer, support or training applications. Head-up displays that place navigation, collision warning and other information directly in the driver’s field of vision are now available in dozens of car models.

Augmented reality complements or replaces manuals (see our AR application for the company Rewitech)

Thousands of companies are currently experimenting with portable augmented reality devices for employees that overlay production, assembly or maintenance instructions. Augmented reality complements or replaces traditional manuals and training methods.

More broadly, augmented reality allows a new vision of information dissemination, which we believe will have a profound impact on the way data is structured, managed and disseminated. Although the web has transformed the way information flows, its model of data storage and dissemination – flat screen pages – has major limitations: it requires people to mentally translate information into two dimensions for use in a three-dimensional world.

Superimposing digital information directly on objects allows for natural processing

This is not always easy, as anyone who has used a manual to repair a very concrete, 3-dimensional device knows.
By superimposing digital information directly on real objects or environments, augmented reality allows users to process information naturally, eliminating the need for mental gymnastics.

This improves our ability to absorb information quickly and naturally and to perform the required tasks quickly and efficiently.